The fact that you have landed on the About section leads me to believe that you most probably don’t know us. Even if you did, judging by the number of people who know me so far compared to those who exist, approximately speaking you don’t even exist. So here is who we are:

I am Sadaf Siddiqui and FormZero.in is my maiden business venture. I am 25 years old and am nearing the second anniversary of my corporate job in New Delhi. I am an IT Engg from Mumbai University and a business major from IIM Indore. Tech. enthusiast by nature, I’ve always had a thing for improving (at least trying to improve) the cumbersome ways of doing things around me, which has landed me some of my best projects in my student as well as professional life. It is also one of the driving forces behind my latest project, FormZero. Speaking of driving forces, let me also introduce you the biggest driving force behind this project.

Asna is my best friend, fiancee and the co-founder of FormZero. She’s an IT major too, from Amity University, Lucknow and an MSc in Computer Science from University of Nottingham, England, UK. Her MSc thesis was “Benchmarking Population Based Cooperative Heuristics for the Multidimensional Knapsack Problem”. Cool, right! Took me seven and a half minutes to recover from the dizziness when I first heard it. Anyways, she’s taking care of the system development (duh!) and will also oversee the operations at FormZero. Did I mention that she is a kickass gamer? Yeah, her quick reflexes are God’s way of getting back at me for wishing for a wife who wouldn’t hate gaming. Me and the high score tallies are never gonna get along well ever again.

I know that the short introduction does not do any justice to the complex creatures that we are, but I hope you get to know us better through the blog posts that will ensue. Also, FormZero is not just about the two of us. There are several awesome people behind the scenes who are making FormZero possible. They will make their debuts in my subsequent blog posts.

Well, that brings us to the star of the blog, FormZero. It might be a little disappointing but I cannot divulge much information about our debutant. All I can say, for now, is that it is an e-commerce venture and seeks to simplify things for a lot of people at some point in their lives. FormZero is about a couple of months away from it’s launch and we’ll start dropping hints about what it actually does, much before that. Till then, join us as we document the roller coster journey of setting up a new business venture; our dream project, FormZero. Why document, you say? Well, we are having a blast working on this project and everyone associated with it is finding it mighty interesting and we believe in spreading the joy. May you find some little joy yourself, in what we are doing here. Maybe you’d want to join in. Everybody is welcome to the party. After all…


“Success is not a place at which one arrives but rather the spirit with which one undertakes and continues the journey.” – Alex Noble


Peace Out!